Something to remind ourselves not to get too proud of being a good person—in this case, of being a greenie:
Don’t pat yourself on the back too hard this Earth Day — it could be bad for the environment.
That is: If you’re too-well-satisfied that you’re a good greenie, you’re more willing to cut yourself slack when you hurt the environment.
According to a new study in Psychological Science, humans engage in a process called “moral self-regulation.” Basically, we’re constantly calculating the trade-off between being able to see ourselves as good people and the cost of engaging in all that non-advantageous goodness.
Hmm. Trying as hard as you can to do as many kind things as possible sure sounds… unsustainable?
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